When I was about 11 years old I came across the above book.  It utterly fascinated me.  It may have been life changing.  Why?  Because it made me question something that up until that point was simply a given in my life (or pretty much any American's life).  What was that given?  ADVERTISING.  There's a statistic out there about advertising in relation to how much of it we're exposed to during our lives.  Let me look that up...
Well, it varies; but I'm going to split the difference between 4000 and 10,000 ads (all types) DAILY.  That's DAILY.  Let's say 5000 a day, every day for our entire lives.  So how much over a life?  You do the math. Kind of boggles the mind.  The book also went into not just ads; but the actual products the ads pushed: perhaps the most famous example being that of the RITZ cracker, which supposedly had (or has?) the word "sex" etched onto it's surface:

Mr. Key wrote a couple of books on this topic.  I remember when I was in a media class in college and we had to write a paper on a media related issue.  I clearly recall the professor saying: "...and I will not accept any papers on the work of Wilson Bryan Key and his books Subliminal Seduction or Media Sexploitation...I repeat..."  Apparently the books and their theories had gone from pseudo-science to Urban Myth.  I don't know if RITZ crackers have sex graffiti; but those books really opened my eyes to looking at advertising in a new way.  That they made me question something that was so utterly ingrained in my culture.
This is all a way of saying: I don't know if the HUGO BOSS company is pushing a Nazi agenda.  But in looking at this particular material, I can't NOT see this stuff.  Maybe I'm crazy.  Maybe I'm not.  So let's look at the following ad for BOSS men's underwear starring Mr. David Beckham:

So...
This "film" by a duo named "Mert and Marcus" starts with a garage door going up and the sound of crickets.  Now, I don't know who Mert and Marcus are, so let's find out...

That's Mert and Marcus giving off some legit Blue Steel!  Which one's Mert?  Which one's Marcus?  Does it matter?  Let's just say that these two are like the de rigueur Helmut Newton's of our times.  Or perhaps Laura Mars?  

It seems they're willing prisoners of high fashion.  But someone should tell them (and perhaps it should be me, for this is my opinion) that a two-minute advertisement does not a "film" make.  It's a long commercial M & M...nothing more, nothing less.  Ads are not cinema and I would kindly appreciate it if you and your ilk would kindly refrain from trying to convince me otherwise. Kindly.
Speaking of prisoners...
Let's get back to Mr. Beckham....
He pulls his antique sports car into a very empty and isolated garage.  And because of those crickets we hear, my first thought is that we're out in the country somewhere.  The English countryside, as DB's voiture has him driving on the right side.  And he is British, so this makes sense.  All of these Boss ads seem to have their superstuds driving cars reminiscent of the past.  But not too far past.  Maybe as far past as the 1930's?  As Mr. B. strides down the empty expanse of his cavernous carpark for one; we cut to a shot of...hmmmmmm...not London; but New York City.  Another of Boss' patented "hey, let's film Manhattan from unusual angles and vantage points that don't immediately say New York City, because establishing shots should now be disestablishing...because...because...fashion.

So, Becks is striding down the basement hall of his abode as we hear the strains of Phil Collins' "In the Air Tonight"; however it's not Phil, BUT AN INCREDIBLE SIMULATION!  Hey, I'm sorry...but if you're gonna use that track, then spring for the original recording.  It's iconic.  A knock-off is the last thing you want here.  Next, we see Becks entering his living space, which appears to be a classic NYC warehouse floor upgraded for stripped down, ultra chic living; and Mr. Beckham wastes no time in stripping down.  He actually seems kind of peeved that he has to wear clothing, as he swings his presumably Hugo Boss garments, willy-nilly and hither and yon as he intensely strides the length of his apartment to go and watch projections on his apartment wall as he swings his legs over his window facing headboard and man-spreads like nobody's business!  Especially his curious neighbors across the way who seem to be anticipating this darkly erotic event.  They peer through black Venetian blinds to portentously peep at the famous fuutball star.  Which begs the question: is he playing himself?  Because if he is, where are his kids?  Where's Posh Spice?

He is pointedly wearing a wedding band (more on that later).
When we see him pull into his garage, he gets out of the car and walks down a corridor, which leads directly into his living space.  So, if it's one continuous trajectory, that means he's on the ground floor, yes?  So, how can his neighbors, who are clearly shown in a high-rise, have such a direct view into his apartment?  Well, in the real world, they couldn't. But this isn't the real world.  It's a designer underwear ad.

His neighbors are shown here at least four stories up.  Even at that relatively low level, their viewpoint would not afford them a head on view of Mr. Beckham's apartment.  But we are being asked to believe this is the case, so let's not nitpick.  But I can't, not, nitpick.  In a shot after we've established that Mr. B is most decidedly barefoot on his bed, we then see him a few shots later, striding away from the bed and he's got black socks on.  Kinda 70s porno vibe if you ask me.  

​Or are we sort of jumping around in time here after his arrival and subsequent disrobing?  We kind of have to be.  He seems to partake in the following activities:

1. Working out.
2. Eating from a bowl.
3. Watching wall projections
4. Playing billiards.
5. Writing on a sheet of glass.
​6. Post work out showering while wearing underwear.
7. Enticing his neighbors / being an exhibitionist.
8. Disrobing entirely / giving full-monty.

Let's talk about the truly dumb elements of this before we get into the truly disturbing elements of this commercial: the elements that I think this "film" is really about.  Elements I am going to be absolutely honest about.  But before that, let's break down that list, above, shall we?

1. Working out:
It's entirely plausible that this man might work out after he got home from work, if he's just getting home from work.  However, since the neighbors across the way seem to be having a party and seem to be cutting-edge-fashionatic-hipsteramas all, then people probably didn't even start arriving for that until 11 or so.  So he's getting home from some nighttime activity.  Still, he might have a quick workout if he'd missed a gym day or something.  
2. Eating from a bowl:
Perhaps he didn't like what was being served at the event he's just come home from?  Or more likely, he's eating a bowl of creatine for his workout, since he probably doesn't even eat.  What else could explain the zero body fat percentage of a man who is now 51 years old?
3. Watching wall projections:
This is just weird.  Someone apparently this precise and wealthy would more than likely have the most current widescreen TV; not projecting his media onto the rough surface of a concrete wall.  And why is he watching what appears to be vintage horse racing footage?  That makes zero sense to me...so far...
4. Playing billiards:
I'm not gonna read anything into this one.  Dudes like to play pool.  A rich dude would quite feasibly have a pool table.
5. Writing on a sheet of glass:
Okay, this one is just bizarre.  Did he fall asleep and dream he was doing this?  I reversed the image so we can read what he's writing:

It reads: "Always on my mind" and then what appears to be a signature of some kind.  Why didn't they go with a lyric from "In The Air Tonight"?  I think it would make more sense than the Willie Nelson song.  "...I saw what you did..." maybe?  "The hurt doesn't show..."?  "How could I ever forget..."?
6. Post Workout Showering In Underwear:
This perhaps makes the least sense of all of this.  Why would he step into the shower in his underwear when he's in his own house?  He wouldn't.  Who would?  Maybe someone in a prison or some other sort of institution like that?  We'll get back to this.  Maybe it's a game he plays with his voyeur pals?  Although later in the commercial he seems caught off guard about being spied on.
7. Enticing His Neighbors / Exhibitionism:
Maybe.  Does he know they're watching him or not?  Or is he putting himself on display for everyone (he doesn't seem to have invested in any kind of window treatments) to see?  Or, like a prisoner, does he have no choice in being so closely watched?
8. Full Monty:
Did he just then remember to take his underwear off (which, frankly, makes him seem kind of dumb); or, is he giving them what they want under some kind of pressure...or duress?

Let's take a bit of a deeper analytical dive.  
And I'm just going to be up front here about what I believe that I'm seeing.  And what I think I'm seeing is a prisoner in a series of prison cells.  But not just any prison. A Nazi concentration camp.  Why do I think this?  Well, his apartment looks like a concrete bunker or prison with it's accompanying standard light fixtures and bare cement walls and so on.  When filmed through his windows he particularly seems to be behind bars or even when he's in front of them:

We get a close-up of a light fixture:

This shot reminds me quite a bit of this:

I believe the above are lighting fixtures from Auschwitz.
Yes.  So I think we are watching a not very thinly disguised "film" of a prisoner in a camp.  One who is being watched and exploited by the, shall we say, higher ups.  I mean, we all know that the Nazis had soirees in their swank houses that were often staffed by prisoners and that they could just look out a window to watch hunky prisoners take showers.  And we really can't get away from the shower scenario here, can we?

I'm not gonna mince around here.  That shower head couldn't look more like a shower head from a Nazi death camp:

I mean, am I wrong here?  Because if I am, explain to me how I'm wrong...

Mr. Beckham is clearly an attractive man.  However, he does have a lot of tattoos.  And I can't help but wonder if he wasn't hired for this due to those very tattoos.  I mean nearly every conceivable element of this commercial is figuring into the Nazi ethos:

Understandably, this is not a pleasant blog to write but I want to push through with my thoughts.  This is not something I approach lightly.  This is dead serious.  
Let's look at the sexual element of this.  Everyone staring at DB from on high is lusting after him; and why wouldn't they?  I do find it weird that everyone thirsting over him appears to be about half his age:

This is merely an observation.  But could these party goers have a deeper import?  Given everything I'm starting to intuit here; I would again say yes.  They seem decadent; not unlike the demimonde of Berlin when the Nazis were rising to power.  They rather bring to mind the figures in certain German Expressionistic art; art which was later decried by the Third Reich as being "degenerate."  

The above work is by Otto Dix.  He was included in an event called "Entartete Kunst"; which was an exhibition of art that the Nazis deemed perverse and corruptive to public morals, etc.

Are the party goers in the Boss Underwear spot a nod to this?  I don't know.  The whole thing seems like a disturbing Third Reich fantasia; perhaps being dreamt by our hot prisoner, Mr. Beckham.
We can see throughout the commercial that Mr. B. is wearing a wedding band.  Yes, he's married in real life; but in the context of this commercial, we have to wonder why?  The ring is very nearly put on display, getting every angle except a close-up:

So here we go with the gold again.  Now, did wedding rings in particular have a special meaning for the Nazis?  Let's ask HAL...

Those horses in the films he's watching...this puzzled me.  So I asked the computer if the Nazis had a "thing" for horses; and sure enough, I got this reply:

At the close of the spot, DB finally drops his shorts and gives his overseers what they want.  Gee, were men sexually exploited in Nazi camps?  I wonder:

I also found it interesting that the only tattoo of Mr. Beckham's that gets a dedicated close-up is the one on his back that seems to depict, perhaps, Icarus:

And here we have both the motif of the eagle:

And perhaps a defeated, crucified Christ who was the King of the Jews...
​And I'm going to close with this image from the commercial:

I'm going to ask what you think this image is getting at...
Do I have to spell it out?  
I probably should; but I'm not going to.  I think you get the point. 
Now let's get to the why?
If I'm correct about what I'm seeing here...and I'm not saying I am...perhaps I have an overactive imagination...but what if I am, and this company is pushing this terrifying messaging.
Why?
The only thing I can think of is that FASCISM is on the rise globally.  Particularly in Germany, where the government has had to take major precautions in trying to prevent it's resurgence.  HUGO BOSS is a German company that was actually an active part of the Third Reich.  So, what if there was a FOURTH REICH?  Wouldn't Boss and company be nicely posited in a position of loyalty...maybe get back those lucrative contracts to make the new uniforms?  
Maybe...maybe not...?
I have a beautiful Hugo Boss leather coat.  I'm planning on removing it's HUGO BOSS label and burning it and donating the coat to charity.  Yeah, that's what I'm gonna do.
I would ask you to join me; but I won't.  You'll have to look at this stuff and make up your own mind.  David Beckham might want to reevaluate a few things; and again I say I'm sure he is entirely unaware of what is my own theoretical evaluation of this commercial.
And I really hope I'm wrong about all of this.

ADDENDUM:
A couple of more images from the spot.
This one, that made me think of stolen art being stored in a bunker.  The Nazis may have thought a lot of art was degenerate; but it didn't keep them from stealing it:

And finally:
Was I really seeing old-timey horses being projected in Mr. B.'s abode?  Yeah.  Yeah, I was...

Hey y'all!  It's me, Tracy Flick, here to pick some quick lit that's totally lit.  Like really quick!  You see, here at my celebrity book club "Tracy's Sunny Breakfast Book Nook," we don't have the, ah, patience to wait for authors to come up with ideas and then, gahhh--write books.  Who has time for that?  I barely have time to make the pinot smoothies for all my fellow celeb gals.  But before I introduce them, I want to tell you what we'll be "reading" this afternoon! I mean this morning!  Oh, it's an exciting printout--oh, I mean book!  Ha, ha! That will give you all the feels and maybe even make you think a little.  How fabulous is that?!!?  So the book is called--
Oh, wait a second, it doesn't have...I'll be right back...please hold!

Thanks so much for waiting.  So the title of the, ahem, book is:
                                                  ECHOES OF DECEPTION 
It's a techno-thriller.  It's all about this gal named Reese Witherspoon and she...ah, she...that is to say...
KAROLHINE LEAVETT
She what?
TRACY
Oh, hey everyone, our first book club member has arrived.  Hey Kar-Kar.  Yeah, so she, ah--
KAROLHINE
You haven't read it yet, have you?
TRACY
Well, I just printed it out--oh, I mean--it's only just been published!
KL
Oh, don't worry grrrrl!  I haven't read it yet either!!!
RAUCOUS LAUGHTER
TF
Grrrrl, you want a pinot smoothie?
KL
Is it alcoholic?
TF
Does (REDACTED) shit in a waste paper basket in his office?
MORE RAUCOUS LAUGHTER
KL
Well, I'm not supposed to drink... better make me a virgin one.
TF
Virgin...?
EVEN MORE RAUCOUS LAUGHTER
KL
Well, you know what?  Bobby told me the fruit enzymes counteract the alcohol, so it's fine!
TF
​If it's fine with him, it's fine with me!

TF
Well, K-Kat...(Hands Karoline the pages) You make yourself comfortable while I go make the drinks and give a glance at this astounding piece of literature!
Tracy exits and Karolhine sits in an overstuffed chair by the fire.  She looks at the first page.
KL
(Aloud) "Echoes of Deception..."  (Sotto voce)  What the hell kinda shit is she foisting on us this time...? 
​She looks at the page:

KL
(To herself) Who wrote this?  Tom Clancy's second cousin?  I don't wanna read this friggin bullsh--
TF
Here we are!  One Razzy-Dazzy-Toto Gigio-Pino-Grigio-Slush-Fun-Smoothie-Doozie!
Karoline takes the drink and sips.
KL
​Oooh!  So delish!
TF
I might as well just put the blender on the coffee table.  (Doorbell RINGS) Oh, would you be a peach, hon and get the door for me?
And she's gone.  Karoline GRUMBLES and stands and heads to the door.  The bell DING-DONGS again.
KL
Jesus (REDACTED) Christ!  I'm coming already.
She gets to the door and opens it and the other BOOK CLUB GALS file in.  They are:
LAURA INGRAHAM
MEGYN KELLY
JENNIFER ANISTON
BLAKE LIVELY
REBEL WILSON
and GWYNETH PALTROW as The Beaver.  She's actually in a beaver costume.

The Ladies who Lit-Lunch are all laden with shopping bags, totes, sacks, etc. many of which bear logos: GOOP, NOOM, SMART WATER, SKINNY POP, AVEENO, BLAKE BROWN, TORRID, HERITAGE USA, ETC. ET. AL.
There is a gaggle of LADY CHATTER as bags are put down, compliments are exchanged, air kisses are thrown and seats are found.
Tracy emerges from the kitchen with an industrial size blender and a giant bottle of white wine and places them on the coffee table.  She turns to the fireplace mantel and sounds a small GONG that sits there.

The other ladies simmer down and look at Tracy expectantly:
TRACY
Okay, y'all.  I hereby call to order this meeting of the Sunny Breakfast Book Nook! (SMATTERING OF LIGHT APPLAUSE); But before we start talkin' sentences and stuff; I just gotta say...Gwynnie hon, your beaver's showin' darlin'!
(TITTERS, GIGGLES, CHUCKLES, ETC. ET. AL.)  What's goin' on hon?
GWYNETH PALTROW (GP)
(Removes beaver head, wipes sweat off of brown and smells her fingers)  Ooooh...I'll have to turn this into a candle scent...what do you think of...My Beaver Sweat?
ALL
Eeeeeeeeewwwwwwhhhhhhhh!
GP
Smells Like My Beaver?
ALL
Gross...what, no!  Da fuh? etc. et. al.
GP
My Vagina Smells Like My Beaver Costume?
TF
Grrrl, I think I speak for everyone when I say: "Let's not beat a dead beaver!" or "Let's Leave Your Vagina Out of This!"
MEGYN KELLY (MK)
But seriously.  What's with the costume?
GP
Well, as you know, I'm something of a Method actor.  I'm in rehearsals for a musical version of Leave It to Beaver in the West End and I wanted to approach the role of June Cleaver from a new angle.  
LAURA INGRAHAM (LI)
And what "angle" would that be?
GP
As though she were a real beaver...perhaps building a feminist shelter for her family as a beaver might build a dam. Does that make sense?
BLAKE LIVELY (BL)
Is everybody going to be in beaver costumes?
GP
Well, no.  This is just part of my process...
BL
You should make your process everyone's process.  Take ownership!
GP
Do you mean "authorship"?
BL
Oh yeah.  That too.  (Takes a sip of smoothie, winces) Is this a book-club or a Brownie troop?  We need to gin this goop up, girls.  And what better way than with Aviation gin?  We'll be right back, after this word from our sponsor!

JENNIFER ANISTON
I'm sorry...but...was that commercial making light of girls being...oh,, I don't know...Roofied?
BL
How dare you Jenn!  My husband would never make light of that.  He might make light of underage drinking; but never women being taken advantage of while under the influence!  And now, another message from our sponsor!

JA
In any event, I can't drink that.  I have to make my own smoothie...
She grabs a "Dunkins" tote bag and removes various items: Pop-corn, vitamin infused water, Aveeno lotion, donut holes, coffee, etc. She retrieves another smoothie maker from another bag and starts putting all of the ingredients into it.  She tops it off with numerous squirts from the Aveeno bottle.
GP
Is that goop edible?  Err--I mean--glop?!!?
JA
Oh sure!  It's full of oat protein and it's a good thing too; because I'm contractually obligated to only consume this proprietary blend of products.  It also makes a great face cream!
She flips on the blender and there an extremely loud GRINDING SOUND.
RW
But isn't it a little on the fattening side?
JA
WHAAAAAAATTTTTT!!!!????
RW
I said: ISN'T THAT A LITTLE ON THE FATTENING SIDE!??!
JA
(Turning off blender) We can't use that word anymore sweetie--
LI
What word?
JA
"Fattening."  It's shaming.
LI
Hey, I'll shame whoever I want.
JA
We need to embrace our curves!  Own our bodies!  Be a BBW and be proud of it! Body Positivity! Reclaim our right to--
BL
Oh please grrrrl, you're working out as we speak; which, if you ask me, is doing it the hard way.  Haven't you heard of Ozempic?
RW
Or there's the even easier way...
KL
What way is that, because I'm gonna need to shed this baby weight totes quick.
RW
Just sue whoever calls you the "F" word!  Right Blake?
BL
Oh...err...I wouldn't know about that...
RW
But you know what ladies?  I think I wanna be Fat Amy again.  Ever since I lost all this weight, my Q ratings have been a fair dinkum bingle!  Talk about down under!
TF
You lost the funny, doll-face.  It's the "fat comic trap." Or maybe it was CATS.
​Now by a show of hands, who in the room is currently being sued or suing someone for some little ole reason or another?  Or is a licensed  practitioner of the Rule of Law?
Before anyone can answer, the DOORBELL DINGS.
RW
I'll get it!
MK
Well, while she's doing that, I have merch from my site for everyone!
Megyn grabs several black bags with large letter "M"s on them and starts unloading items:

LI
(Holding up shirt) ...Hmmmm...black and red color scheme...forked tail...reference to the devil...so, you're a Satanist?
MK
I am not even going to dignify that with a response!!!  HOW DARE YOU!!!
LI
Well, if the horns fit...

GP
That's like totes rad!  You look like a groupie for some forgotten metal band from the late 70s.
TF
She sure does!  "Megleficent"!
JA
"Iron Megyn"!
BL
"Megyndeath"!
MK
Stop making fun of me!  
LI
Well, I think we're all a little tired of listening to your big fat mouth rail on ad-nauseum about whatever strikes your fancy.
MK
My big fat mouth gets paid millions of dollars to rail--
BL
Speaking of which.  Why don't you shut your mouth and stop talkin' smack about me?
MK
I'll smack-talk whoever and whatever I want, whenever I want!
BL
Oh, you wanna talk smack, beeothc?  I'll smack whoever I want whenever I want!
And with that, she picks up her pinot smoothie and hurls it at Megyn, who duck just in time.  It crashes against a credenza.
TF
Hon, you're paying for that--
MK
Why you twat!
Megyn charges at Blake and does a Three Stooges hand jive, ending in a double-reverse back-hand, four-hand.  Blake pushes Megyn who crashes into a wall, which shakes a high shelf which has a bowling ball on it for some reason. It  rolls off the shelf and bonks Megyn on the head, which results in the following sound:

TF
(BANGING GONG) Ladies please!   This is a book club!  Compose yourselves! (RIMSHOT).
As the other ladies try to break up the fight things start to get fuzzy...

Before we get into the themes of "light" and "fire," which--guess what--figure into the Nazi pathology most hugely. Surprise, surprise...
I wanted to talk about "The Iron Cross" which also came to me as I was ruminating on all of this.  But first, let's invoke our Catholicism to try and ward off some of this bad hoo-doo.  Let's all cross ourselves at least three times.  I'm giving all non-Catholics a dispensation; but in case you don't know how to cross yourself, here's a tutorial:

Thanks Fathah!
Yeah, so, the Iron Cross was an emblem for the Prussian military going back to 1813.  Hitler, of course, co-opted it for the Nazis and prettied it up with a swastika:

Something keyed in my mind and then it came to me.  In one of the original Boss Bottled fragrance ads with Ryan Reynolds, they kept showing shots of crosswalks from above and then we got this shot:

Now, in the ad, the shelves part of their own accord to create this image.  Is this automated closet an actual thing?  If it is, why would this uber-wealthy dude need to conserve closet space?  It doesn't make any sense; unless, that is, the entire image is meant to show us this cross.  Could it look more like the actual Iron Cross?  Methinks not.  And we can also see the perpendicular lines here echoing those of the swastika itself, which was generally shown tilted:

And then I thought again of this pointed image from the same ad.  That of the button on Reynolds shirt...

I mean you only have to connect the dots to get from those button holes to a swastika...or maybe I am stretching here. But am I...?
Which brings us back to the light.  And this following ad, quite recent, is pointedly about light.  Let's take a look:

Okay, so what do we have here?  Clearly actor-Show Bizzer-Brad Cooper, who we all know and love, yes?  And then the dude with the goatee is Maluma; a Columbian luminary who sings and Show-Bizzes.  And then the third fellow is Vincius Junior.; who the Interwebmachine assures me is a Superstar Brazilian futball/football/foozball/???/soccer star; one of the worlds best apparently.  Let's break down the scenario here, shall we?
The idea here is: BOSS RECOGNIZE BOSS.  Or we could also go with: SUPERSTAR MUTUAL ADMIRATION SOCIETY, which, if you ask me is kind of BLEH inducing.  So, y'all signed on to this idea of basically creaming over one another?  We start with a three-way split screen of our HEROES who we are about to WORSHIP as they do in kind.  Sorry, but it seems like a bit of a circle jerk to me...just sayin'...

We can clearly see here the establishment of the "light" theme.  Maluma, next to a window, with it's natural light.  Brad in front of a window and between two lamps: natural and artificial light.  V. Jr. with light panels above is head (artificial light).  Note the cross motif above Mr. Jr.s head.  Coincidence?  Perhaps.  Next we see Maluma in a dark movie theater watching Brad in a movie within the ad.  So the theater is absent of light and the movie screen is supplying the magic light of cinema.  Brad appears to be emoting towards a woman.  We hear bits of dialogue:

The camera zooms in on Maluma's tear.  Of course he's crying, because he's so moved by Brad's performance.  Now, we might note here the symbolic significance of the teardrop as a tattoo.  I will simply note this as another weird coincidence; but I will mention it's association with prisons and murder.  To me, the teardrop looks entirely computer generated; making a Dizzney character's tears look subtle.  Now we zoom out and Maluma is surrounded by what appears to be metallic panels, which then fly away, as though he's being released from a prison; or some kind of containment.

The scene transmogrifies into a stadium at night, where Maluma is performing.  This is where it gets really dark, I think; both figuratively and literally.  Maluma is addressing the audience.  "I see you!  I see you!" he proclaims in English as EVERYONE in the audience raises a single arm in some kind of salute.  Hmmmmmmmm....

Then we get a long shot of the stadium.  Everyone in the stands seems to have individual light sources (lighters? cel phones? flashlights?).  And why don't the people on the floor have lights?  And what's with the pointed emphasis on points of light?  And what is that symbol above the stage all about?

I don't know about you; but the above really puts me in mind of this:

That's an image of the Hitler's so called "Cathedral of Light."  The Nazis loved the theatrics of having fascist rallies at night.  It really played up the drama.  And you can't deny the literal brilliance of it.  It's truly spectacular.  They also loved nighttime fearmongering by torchlight.  The cathedral of light was achieved with the use of dozens of high intensity search lights:

Let's look a little closer at this strange emblem that appears at Maluma's "concert" within the ad:

Excuse me...but what the fuck is this supposed to be?  Well, two interlocking letter "B"s, yes?  Well, yes...but...I suppose "officially" it's the logo for this specific fragrance: BOSS BOTTLED BEYOND.  And lookie here...the black and gold version.  Curiouser and curiouser, indeed.

I think there are numerous ways to deconstruct this nightmare.  Where's the swastika?  Where's the SS logo?  Where's Adolph?  Where's Waldo?  Speaking of the SS logo:

The BOSS company of course has the double "S" built into it.  Pretty convenient.  And if you ask me, they lean into it.  So what exactly do the "S"s of SS stand for?  In German it's SCHUTZSTAFFEL, which means Protection Squadron, more or less.  It started as Hitler's personal guard and then grew into a truly heinous secret police force that did all the truly evil dirty work for the Third Reich.  It's almost as if the company does everything to emphasize that double S in BOSS.  It's subtle, but it's there, I think:

For example, the above image.  Notice how the man's glasses are framed directly above the SS in BOSS?  No?  Well, I do.  Quite frankly, I think the Maluma portion of this ad is a not so hidden recreation of a nighttime Nazi rally.  So what happens next?
Vincius Jr. is watching Maluma's concert and then the scene transforms into another stadium scene as V. Jr. rushes onto a soccer playing field with his arm raised.

There's like a wicked lot of arm raising going on in this commercial.  Now we have Brad Cooper (he of perhaps the truly bluest eyes in showbiz...we'll get back to that...) in the stands watching Vincius do his thing on the fooseball field.  And here, I can't help but think of the 1936 Summer Olympics that were held in Berlin at a purpose built stadium called the Olympiastadion which was part of a complex called Reichssportfeld:

I'm sad to say that the more I stare at this, the more dark and twisted I think it becomes.  For example, this frame grab of Mr. Cooper cheering the game from what is decidedly not the V.I.P. section:

Look at the people around him.  They seem more terrified than game day happy.  Why are they all dressed in such somber and dark clothing?  Why do six of the people have on MATCHING STRIPED SCARVES?  Why does the man to Brad's immediate left look so emaciated?  In other words...are we in a fucking CONCENTRATION CAMP here?  In particular, that man to Brad's left.  He seems to simultaneously echo both a concentration camp prisoner and Hitler himself, as he's enacting Hitler's patented over the top double fist gesture:

Notice how similar the headwear in the Boss spot is to the headwear of the prisoners.  Pretty much everyone in the Boss spot looks like they might've stepped out of the 1930s.  And what of Mr. Vincius Jr. in this environment?  Well, he's quite clearly a Black man.

Who else was quite clearly a Black man in a similar stadium, triumphing during the 1930's?  Hmmmm...could it be Jesse Owens?

In a nutshell, Jesse went to the summer Olympics in Berlin, blew doors in his track and field events and pretty much globally humiliated Der Fuhrer and his Master Race rhetoric by winning four GOLD medals in his categories.  So much for blonde hair and blue eyes, Adolph.  I think in the Boss spot, it's almost as though the idea is a reclaiming or "owning" of Jesse Owens.  In a very sick way it's taking history and subliminally revising it so that Owens is now a Third Reich hero.  Again, maybe a stretch here?  But how can we avoid the comparison?
There's another spot in this campaign.  Let's take a look:

So, basically, in the above; they are throwing around Ubermensch buzzwords: "Superhero" in particular.
How about this?

So now it's about "brotherhood"?  I thought it was about being a "boss."  Hey HAL 9000, did the concept of "brotherhood" figure into Nazi ideology?

Wow, the hits just keep coming!  How about ole blue eyes?  Hey HAL...tell me about Nazis and blue eyes!

Hey HAL...which Hollywood actor of the male persuasion has the bluest eyes?

Huh, our boy Brad is in position Numero Uno; and, he's in the lineup no less than four times.  Vewwwy Intewesting...
Again...
I am not trying to single out Mr. Cooper in any way.  I am just commenting on this ad campaign in which he appears.  I make no judgments, since I assume that he has no idea what's going on with these ads; as I must also assume that I am entirely incorrect about my interpretations of this messaging and must also assume that NOTHING IS GOING ON.
That, again, being said; I feel I need to do another blog here and examine a last commercial from the BOSS company.
Please see the next installment:
YOU'RE NOT THE BOSS OF ME / CLIO-PATRONIZE PART 5

CFR   4/30/26



ADDENDUM:
I was musing that the Boss Bottled Beyond logo of two interlocked "B"s might contain either a swastika or the SS logo or both.  And then I looked at it some more and mused further and then I thought...hmmmm...it kind of looks more like the number 88 than it does double "B"s:

And then something about Nazis, white supremacists and the number 8 sparked in my mind.  It didn't take much searching to find this:

Yeah, so I guess the cute bit here is that "H" is the 8th letter in the alphabet, so 88=HH, as in "Heil Hitler!"  Isn't that adorable!??!  

But there's absolutely NO WAY that this bottle is anything but a cologne bottle.  No way it's the number 88 in thin disguise!

Sure...because ginger is gold colored...
​Right?

One recent, fine afternoon, I was wrapping up a spontaneous video for TIK TOK; and as I was realizing I have no real understanding of TIK TOK and how it works, I heard a knock at the front door.  When I answered it, I found a chipper young man with a messenger bag and a bright smile.

"Are you a Mr. Reddy?" he asked.  "It's Reidy," I said, enunciating the proper pronunciation: "REEDY..."
"Telegram for you, Mr. Reidy!" he said with an unusual flair on the first word.  "Telegram" came out telegraham, like the cracker.
I looked at the piece of paper he handed me in astonishment.  Was this still a thing? "Please sign here!" He held out a little pad and a pencil and as I signed it, I peered at him more closely.  "Wait," I asked, "how old are you?"  But he was already pedaling off on his equally unusual bicycle and quickly disappeared at the top of the hill.  I closed the door and returned to the living room.  I opened the telegram and read it:

MR. CHRISTOPHER F. REIDY
VINTON, VA
OPENING NITE 54 CRAZY! STOP KNOW WHERE THEY KEEP THE GOOD TOOT! STOP LOOK INTO BOSS STUFF STOP CURIOUSER AND CURIOUSER! STOP SEE YOU IN 50 YEARS!
J.D.

It was from my marketing consultant, JD Draperhamm.  I supposed he was wanting me to look deeper into Hugo Boss ads which I had continued to ponder after our initial discussion; a discussion that arose of its own accord.  By chance, as it were.  Hugo Boss was a Nazi.  That's a fact.  But his name and company continue on, more famous and advertised than ever.  But has the company itself ever denounced this past?  Or are they, in actuality, not so subliminally leaning into that past; and if they are: we must ask ourselves why.  I went to my portal to the InterWebWorld and typed in "Hugo Boss ads."  The first thing that came up was a picture of actor Chris Hemsworth.  Unless you've been living under a proverbial rock, he needs no explanation.  He's an Australian who was cast to play superhero THOR, who is literally a Norse god and the embodiment of the blonde haired, blue eyed, well, god.  He is a "brand ambassador" for the fragrance

Now, personally, I like Chris Hemsworth.  My favorite role of his was probably in that Ghostbusters reboot that apparently everybody but me hated.  Let's take a look!

Now, as for the subject matter I will be looking at here, I feel compelled to say that I have no idea if any of these celebrities I mention who are part of these Hugo Boss marketing campaigns are on board with the ALLEGED messaging that seems to run on a subliminal level herein.  I must assume they are NOT. And I would hope that this is also true of the people who create this material. However, if they are unaware of some of this stuff, perhaps this will help them see more clearly.  And by "this stuff," I mean my personal perceptions of what I perceive as tacit messaging in this material.  Consider this a DISCLAIMER.

Now, all that being said; let's take another look at a Hugo Boss spot from 2025 featuring Mr. Hemsworth:

Now, I am not a conspiracy theorist.  But that's not to say that I won't listen to anyone's conspiracy theory and come to my own conclusions about it.  Also, I've never heard any conspiracy theories about the Hugo Boss company and it's theoretical messaging.  I just like to go by what I see.  With my own eyes.  What my eyes are telling me.  What my intuition is telling me.  My "gut," if you will.  Why watching many of these commercials makes the hair on my neck prickle.
So, in the above spot what do we see?  Well, my first impression is the color black; which is really the absence of color. And the color gold.  Or in this case, literal gold: as we see rivulets of liquid gold flowing over what looks like leather; presumably the leather jacket Mr. Hemsworth is holding/wearing/not wearing at various points.  And we also see the gold flowing over what looks like burnt wood.  

What does this image mean?  What could it be saying?  Implying? Telling us...?

PLEASE BE ADVISED:
IN THE REMAINDER OF THIS AND POSSIBLE SUBSEQUENT BLOGS, I WILL BE EXAMINING ISSUES DEALING WITH THE NAZI PARTY AND SOME OF THE ATROCITIES THEY COMMITED.  I WILL NOT SOFT-PEDAL, SUGAR-COAT OR WHITE-WASH IT; OR CENSOR ANY WORDS OR IMAGES.  DO I WANT TO DO THIS?  NO.  NOT AT ALL.  BUT I STARTED WRITING ABOUT THIS AND I WANT TO SEE IT THROUGH.  I FEEL THAT IF I AM CORRECT IN WHAT I AM PUTTING FORTH HERE, THEN TOTAL HONESTY IS PARAMOUNT.  TRIGGER WARNINGS AND READER DISCRETION IS ADVISED.

Well, clearly we're seeing gold.  Being shown gold. Liquid gold.  Molten gold.  Running along what appears to be a charred branch.  And then down what appears to be leather; but also looks quite a lot like the skin of a reptile.  A snake maybe?  But why gold?  Gold does not have a smell.  Therefore it cannot be a fragrance note in Boss Bottled Absolu.  But what about that color scheme?  Black and gold.  Well, the first thing I thought of was the Nazi symbol of the eagle with the swastika in it's claws:

Commonly referred to as the Reichsadler, this National emblem for the Nazi party was often depicted in black and gold.  Also, the snake figured into Nazi symbolism and ideology, which we'll address later.  But again, why gold for the Boss fragrance?  Perhaps because the color scheme of the packaging is black and gold?  

But why black and gold for the packaging?  Here are the notes of the fragrance, more or less:

Okay, so maybe the leather note is the nod to black...but the gold is the main motif of the marketing.  And I don't know about you, but I feel that putting gold front and center was not unlike what the Nazis did.  In fact, they were rather preoccupied with gold, if not obsessed with it.  And not just monetarily but symbolically; and what it represented to them was something it is safe to say was decidedly dark.  Or black, perhaps?

Let that sink in as the saying goes.

...gold acquired a symbolic meaning related to the regime's afterlife.
I'd say we're in the "regime's afterlife" right about now, wouldn't you?

​Back to the snake imagery.  I asked HAL 9000 if the snake had any symbolic meaning for the Nazis.  The answer was a resounding "yes."  I also found this still imagery that put me in mind of something.  What do you think?

I see a black serpent with its fangs dripping with venom; I don't know about you.  And read the text.  Does that really say "roasted"?  Have you ever heard that adjective applied to a fragrance, ever?  "Roasted coffee" is about the only thing I can think of that might be a fragrance note, but look at the fragrance note chart.  It's not.  So what exactly has been roasted for this fragrance?  Wood?  Have you ever heard the term "roasted wood"?  No.  You haven't.  So what was roasted?  People?  The Nazis roasted people. So, people?
And what about those weird stripes on the box?  Why are they there?  Well, perhaps I'm predisposed to think about this as I'm examining this through a particular lens:

Yeah, so the snake was major symbolism for the Nazis:

Back to gold.  Hitler was apparently obsessed with gold.  Gold figures into the most famous opera by Richard Wagner who Hitler was also obsessed with.  That opera is Das Rheingold, which is the first part of the four part Ring Cycle.  Yes, gold is the catalyst for the entire 15 hour opera. 

Does that not look like an image from the Boss commercial?!!?
Now Wagner is a whole other topic that I'm not going to get into, other than to say that he helped put forth the idea of the Perfect Man/Human in the form of Siegfried from this opera:

And Wagner was pals with Nietzsche who put forth the idea of the "ubermensch" which was the idea of (and I'm ballparking here, I'm not a Philosophy major) the perfect MAN who transcends everything and doesn't have to worry about the afterlife because HE makes it all happen here in the currentlife.  Apparently, the Nazis took this idea and perverted it via their idea of The Aryan Race/Norse gods etc. Equals pure Germans as The Master Race.  That is, that Germany's people were the best!  In the whole wide world!  Ergo, they deserved to take said world and rule it.  And purge it of people who weren't quite so Masterly.  The Ubermensch ideal was the "pure," blonde haired, blue eyed, perfectly muscled Superdude.  Think the Vikings.  Or Thor:

Now, if you wanted to craftily put forth the idea of The Ubermensch in your cologne ad; mightn't you hire the fellow who plays him in the movies?

​Speaking of The Master Race...
Let's check out this ad for Hugo Boss' line of sunglasses:

There's also a promotional video if you're so interested...well, let's take a look because there seem to be a preponderance of blonde-haired, blue-eyed ladies in these ads...

So, we need to talk about light.  So we need to go into a fourth blog about this.  I really don't want to; but like I said: I like to finish what I start (so much for the TV Christmas movie...).  I don't know about you; but once you see this stuff, you kinda can't unsee it.  Does that mean we're mastering the light?  Let's end this on a happier note because the next blog is going to have most of the fun dispensed with.  You really can't address this stuff and make it fun, can you?  Hogan's Heroes?  The Producers?  Maybe...?

Huh...a gold record courtesy of a delivery man.  You can't make this stuff up...

CFR  4/21/26

Please see CLIO-PATRONIZE PART 4: YOU'RE NOT THE BOSS OF ME for the conclusion.

Do any y'all remember my docu-blog about the time I was cast in a local production of Neil Simon's 1988 play "Rumors"?  It was produced by the Smith Mountain Lake Arts Council back in late 2022.  Good Goldilocks!  Where does the time go?!!?  Anyways, I finally got around to receiving and uploading a video of the finished product to Youtube.  Even still, it did not upload the whole thing.  Technology, am I right people?  It did upload most of the first act, which I will post here now, in order to give you completists a look at the final results.  Of which I spent nearly half a year of my life undertaking.  Why?  Don't ask me.  You'll be happy to know that yours truly comes on at the very start (I'm the one in the tuxedo).  Now, if anyone becomes enamored to the point of wanting to see the remainder of this admittedly static video of the play, let me know in the comments.  I will do my darndest to complete the completion for the completists.  So, without further ado, here is most of the first act of Neil Simon's "Rumors"!

You may also recall that one of the actors in this show is former FBI negotiator Gary Noesner who was played on TV by Mr. Michael Shannon...

Mr. Shannon, you may also recall, was taken to task in these very blogs for his "salty" appearance in a recent Ritz cracker commercial:

For which, I think he needs a nice salty spanking on his sweet little behind...

One degree of Michael Shannon down...one to go...
SHOWBIZ...am I right people?!!?

CFR   4/8/26

JD
So, Hugo Boss and his eponymous garment company made, among other uniforms, the threads for the SS.
CR
What exactly did the SS do?  They never really got into it on Hogan's Heroes...
JD
They terrorized and murdered people.
CR
And Hugo had no problem with this?
JD
​Apparently not.

CR
Did he come up with the Death's Head bling for the hats?
JD
Ask HAL...

CR
And this company has gone on with this Nazi dude's name on it?
JD
Sure.  How about Chanel?  She was a friggin' Nazi agent; and the company she founded and still thrives under her name, rakes in nearly 19 billion dollars a year.
CR
What?  No!!!
JD
Wha?  Yes!!!
CR
But Chanel Pour Monsieur is one of my top three fragrances!
JD
Yeah.  You and apparently three billion other people.  Chanel got away with it because of the fog of war.  Frankly, I don't know why Boss hasn't rebranded. Call it MODE.  Throw some umlauts over the O and call it a day.  Coty owns the brand now...

CR
Something seems really off here...
JD
I think they're aware.  How else do you explain this?

CR
It looks like a Nazi hand grenade.
JD
Ya think?
CR
Why would they allow this?
JD
Because the Nazis wielded pure dark power at their height and people--deny it though they may--are drawn to that.  Why do you think they still exist?  Neo-Nazis. Nazi TV. Movieland Nazis. ..?
​CR
But why?  They were also pure EVIL!
JD
Everybody Wants to Rule the World, baby!

CR
This is so dark already.  Why did we open up this can of Nazi worms?
JD
Don't look at me; you picked the commercial--which, I have to say--only gets even more dark, the more I think about it...
CR
How so?
JD
Well, why do I keep thinking about two movies in particular?
CR
Which ones?
JD
The Devil's Advocate...

CR
Hey, there's the Woolworth building again!  That movie was a cheese-fest though...
JD
Perhaps; but it did have some thought provoking stuff in it and and some gorgeous shots.  And it's about Satan being your...boss...(LAUGHS).
CR
What's the other one?
JD
American Psycho.
CR
I really don't get the popularity of that work.  The book was puke inducing.  I won't watch the movie.  And there was actually a Broadway musical version.  Now that I would like to have seen.

JD
Put Bateman in a Nazi uniform and set it in 1939 and you have the same phenomenon.  Serial killers are the new Nazis.
CR
I'm not going to disagree with you there, JD.  Can you support this theory with more visuals from the Boss spot?
JD
Sure...I mean, if we're stuck in this timeline, I do have all day.  So, let's take a look at Mr. Reynolds cuff-link drawer...

JD
Looks more like a drawer full of surgical instruments or maybe torture devices...thumb-screws maybe?
CR
What's with the ratchet sound when he turns the cufflink in the closeup?

JD
Well, that looks kinda like a screw and that's definitely a thumb...
CR
And why do we hear the sound of a blade being unsheathed when he tightens his tie?

JD
Probably because using the sound of someone being strangled would be a bit too on the nose.  Because when he selects the necktie he seems to be appraising it for something other than fashion flair.

CR
What do you make of the odd closeup of the button?

JD
Looks kinda like a symbol to me.  Crossbones anyone?
CR
What?!!? N--well, maybe...or something else...?  What did you make of the flirty eyelash bat and sensual gaze at his own reflection?

JD 
That he can't wait to peel his own banana and go to town on it.
CR
Yeah, that's what I thought; because his closeup gaze towards the end, directly at the camera, is actually kind of threatening...

JD
As for the rest of it; we get him striding out onto his empty deck to gaze at his world with an empty stare.  It's almost the death wish.  Nothingness into being.  Frankly, it's disturbing.

JD
And then he is subsumed by the threatening phallus--to become it--as he descends in the elevator to...I guess we can assume...go American Psycho on somebody...
CR
He's Canadian.
JD
"Canadian Psycho" doesn't have quite the same ring to it.
LAUGHTER

CR
But seriously...do you think this all that thought out?
JD
Do you?
CR
Some of it.  It's almost like a mini re-make of American Psycho.  There's no getting around it.  But the Nazi stuff...?
JD shrugs and shake-nods his head in an indeterminate way.
CR
Well, that was a great lunch!  Now how do we get back to 2026?
JD
Do we want to?  Studio 54 is only five years away.
CR
But how would we survive?  They may not have calories here; but they have prices.
JD
(Pulls a twenty from his wallet and drops it on the table)  Yeah...all of this food came to less than ten bucks.  Thankfully, the trunk of my Chevelle is filled with cash.  I think ahead.
CR
(Pondering)...no...I want to go back.
JD
Oh, right.  You're married.  Well, I can drop you off at the wormhole.  I'm staying for a while.
They stand and as they head to the door, the WAITRESS runs after them.
WAITRESS
Sir, you forgot your change!
JD
Oh, that's for you babe.
WAITRESS
(Astounded)  Wow!  Thank you!
JD
Don't mention it.
He winks at Chris.
CUT TO:
A glade, somewhere in a vast woods.  The car pulls up to a large, metallic pyramidal device.
JD
Well, see ya round...
CR
How do I get back?
JD
Just go inside and pull the lever.
CR
Is this a TRISM?!!?
JD
Yeah.  Now, are you sure you don't want to pull my lever?

JD
Get outta here you nut!
Chris gets out of the car, crosses the field and ducks inside the TRISM...

ANNOUNCER:
Will Chris make it back to 2026?  Will JD get his lever pulled at Studio 54 or behind Friendly's even?  Will Hugo Boss ever not be a Nazi?  Will Hugo Boss pitchlebrities see the errors of their ways? Will Tina Fey do the Funky Chicken for charity? For the answer to these and other questions...KEEP READING CHRISTOPERFREIDY BLOGS...SAME CHRIS TIME...SAME CHRIS CHANNEL!!!

CFR   4/8/26