So what suckered me into this fantasy? Well what didn't? Actually, I believe I already had and was a fan of the cologne. These ads only cinched my love for it (it's still my all time favorite). I mean, how could I choose between these lifestyles? Artist? Aesthete? Urbanite with giant windows? Afternoon bed louching!
Oh, did you catch the ray of light from the yachtsman's porthole and where it's leading your eye? These ad-men knew what they were doing. Another amazing thing about these ads is the sexual ambiguity. Only one of them is gender specific (the yachtsman). If you read the dialogue of the others, the man could be talking to anyone of any sex or sexuality. This had to have been some kind of first.
But does Paco Rabanne pour homme actually smell good? Well, here's what it smells like:
Even though Walter didn't have Pratesi sheets, a crated chandelier or an onyx chess set: he had that motorcycle. That was pretty damn glamorous. My relationship with Walter was short-lived; but it was exciting. I mean, I barely knew the guy but was willing to get on a motorcycle with him. And we went on trips on that thing. He didn't just give me an around-the-block-joy-ride; he propelled me all around Boston and up and down major highways. It was one of the most thrilling experiences of my life (and why I still want a motorcycle). It's funny, because Walter--off the bike--was very much on the sedate side. A bit too sedate for me at that time in my life. He was very quiet and rather introverted. Which is probably one of the reasons the relationship failed. I really liked him though. But then who really wants to still be friends after a break-up. Not many.
Looking back on this ad campaign, I see that the models couldn't have been more Caucasian. It would've been nice if the Paco men were of different ethnicities; but, times were different. Luckily they change. At least the advertisers were pushing the envelope with the inclusive sexuality.
If this campaign were launched today you'd not only have racial diversity; you'd probably have the woman (or they/them, etc.) lolling on the bed with the bottle of Paco. And that's a good thing.
Those who cannot remember the past are condemned to repeat it. -- Geroge Santayana
Or, if you like:
What is remembered is up to you. -- Paco Rabanne